It is good to be good. For you shall know the truth and the truth shall set you free. Don't say i have to tell lie in order to avoid this or that. Always say the truth. 

Sincerity, Honesty and Passion.

Sometime when you look around your vicinity, friends, relatives and people you deal things with, then you will see that some of them are not truthful which is sincerity. while some are not honesty, then some are not passion driven in some certain activities .

IN ALL YOU DO, DO ALL IN SINCERITY, HONESTY AND WITH PASSION.